IT NOW has less useful content for the computer professional than toilet role. Every month it arrives, I feel duty bound to at least flick through it and each month is has zero useful content. It is worse, they wasted my time when I could have been reading something that has content. They do pick some current and useful topics, but it contains so little depth or insight, that you feel it is being written by a failed marketing droid who just can't be bothered. They do however have lots of nice picture of people in smart clothes smiling or pretending to get on with each other. It does not have to have deep technical content, just some insight into the topics it covers by people who actually know what they are talking about.
On monday I intend to contact the BCS and ask for them to stop sending IT NOW until it stops becoming a waste of shiny paper which probably means a dramatic change to the editorial team.